Privacy Policy

Alma.Casa is operated by Heads Up, LLC dba Alma.Casa. When we say Alma, we, or us, that is who we mean.

If you browse listings, we collect basic analytics such as pages visited and interactions with listings.

If you chat with Alma, we store your conversation so the experience can continue. If you share your name, phone number, or email, we store that too so Alma can verify your identity and associate your contact information with that home's conversation.

If you text a property code, we receive your phone number and store it to respond with property information and continue the conversation.

If you are an agent, we collect your name, email, phone, and payment information. Payments are processed securely through Stripe.

Your data is used to provide the service: show listings, power AI conversations, send SMS responses, process payments, and improve Alma.

The listing agent who published a home can see contact information and conversation history provided through that home's Alma chat so they can understand the buyer's questions and follow up about the property.

We do not sell your data or share personal information with third parties for marketing.

We use services such as Supabase, OpenAI, Twilio, Stripe, and Google Places / Street View to make Alma work. We share only what is necessary for each service to function.

Conversations with Alma's AI are stored to provide context for ongoing chats and to improve the service. We may use anonymized conversation patterns to make Alma smarter, but we will not publicly share or sell individual conversations.

If you provide a phone number in a listing chat, it is used to send the one-time verification code and any retry you request. If you separately text a home-specific code from an agent's yard sign or flyer, your number is used to send property information and direct answers about that home. Message frequency for the property-code flow varies based on your interaction. Message and data rates may apply.

The listing agent can see contact information provided in their listing's Alma chat for home-specific follow-up. Your SMS opt-in consent belongs to Alma for the message subject you chose; it is not transferred to the agent and does not authorize recurring marketing texts.

We do not sell, rent, share, or disclose mobile information or SMS opt-in consent to third parties or affiliates for marketing or promotional purposes. We share mobile information only with service providers such as Twilio when needed to deliver and operate the messaging service.

Reply STOP to cancel messages or HELP for help. You can also email support@alma.casa.

You can request a copy of your data, ask us to correct it, or ask us to delete it. If you are an agent, you can delete your listings and account from your dashboard.

Privacy questions? Email support@alma.casa.