What to Put in the Listing Folder
You already have a folder. Alma turns it into a home website buyers can actually talk to. The better the folder, the better the answers.
Start with what you already use
Alma does not need a special template or a new content ritual. Start with the files an agent already gathers for a listing: photos, MLS copy, disclosures, inspection notes, floor plans, receipts, warranties, permits, and seller notes.
The point is not to make the folder bigger. The point is to make the useful material available when a buyer asks.
Photos
Use the full set, not just the brochure selects. Alma can read the visual story room by room, and buyers notice the details that never make it into MLS copy: storage, sightlines, natural light, outdoor space, and how rooms connect.
MLS copy and property facts
The MLS sheet is the baseline: beds, baths, square footage, year built, lot size, taxes, room dimensions, features, and public remarks. Upload the full sheet so Alma has the structured facts before it starts answering anything else.
Disclosures and inspection reports
These are not scary files. They are where the honest answers live. Roof age, system notes, repairs, known issues, flood disclosures, HOA rules, and inspection findings are exactly the details serious buyers ask about.
Receipts, warranties, and permits
If the seller replaced a roof, installed solar, upgraded HVAC, renovated a kitchen, or added a generator, upload the paper trail. Dates, brands, transferable warranties, and permits make upgrades feel real instead of hand-wavy.
Floor plans and surveys
Photos show finishes. Plans explain how the home lives. A floor plan helps buyers understand room adjacency, work-from-home options, storage, stairs, and whether the house fits their actual life. A survey answers the property-line questions photos cannot.
Seller notes
This is often the best material. What changed? Why was it changed? What does the seller love? What works better than it looks in photos? Alma is strongest when the listing folder includes the facts and the lived-in context.
Ready to turn a folder into a home website?
Start with the materials you already collect, then let buyers ask real questions from the home's own context.